Nudge is bolstered by the belief that complex problems are solved with unexpected, creative solutions — and that small businesses can save the world.
There is a community of innovators in the Caribbean waiting to translate transformative ideas into world-changing companies, but these entrepreneurs face deeply rooted obstacles that stand in the way of them pursuing their dreams and making a difference. We tackle the biggest challenges facing entrepreneurs and, by extension, the Caribbean, head-on.
We have created an ecosystem for Caribbean entrepreneurs to engage as a community and gain access to resources, support, camaraderie, and guidance. Nudge is the most direct bridge between innovative entrepreneurs and the Caribbean’s largest and most established companies. This unique position enables us to identify the challenges entrepreneurs face and harness the resources of big business to address them.
Now, three years later, we’re empowering nearly 200 entrepreneurs to build successful companies, contribute to healthier communities, and scale their impact across the Caribbean and beyond.
Our work began in 2020 with a discovery process to learn about the challenges facing Caribbean entrepreneurs.
Our work began in 2020 with a discovery process to learn about the challenges facing Caribbean entrepreneurs.
Now, three years later, we’re empowering nearly 200 entrepreneurs to build successful companies, contribute to healthier communities, and scale their impact across the Caribbean and beyond.
Nudge is bolstered by the belief that complex problems are solved with unexpected, creative solutions — and that small businesses can save the world.
Nudge has been able to create meaningful change in the Caribbean region by nudging us forward, one dream at a time. Nudge can influence other corporations to invest in this way and to recognize the value in doing this kind of work.
Anya’s deep love for her native Caribbean, and her background in design thinking, led her to a role in driving social innovation in the region. She co-founded Nudge to address the challenges facing fellow entrepreneurs across the regionme page
She is driven by Massy’s purpose, vision, and values and by the potential to positively impact the Caribbean. With traditional jobs being disrupted, Julie co-founded Nudge as an avenue to strengthen relationships across sectors serving MSMEs which will ultimately lead to the thriving of Caribbean talent.
The Massy Group has contributed invaluable human capital and unprecedented financial resources to support Nudge’s mission to empower Caribbean entrepreneurs to build companies that benefit our communities. Our unique partnership with this powerhouse grants our community of entrepreneurs access to markets, expertise, education, funding, and community engagement.
“It gives the Massy team incredible pride to be part of the entrepreneurs’ journey and support their transformation from creator to successful business leader. Whether we are volunteering or mentoring to support important growth opportunities around financial literacy, customer service, branding, and quality control, or critical soft skills like networking, adaptability, and work-life balance – we go deep. We become family.”
Amanda McMillan,
Vice President, Group Wellness & Benefits, Massy
Nudge is a social enterprise powered by Massy ensuring that country, culture and community thrive
